Many definitions have been made until today about CRM. While some of them have perceived CRM as only recording the customer details, some of them have accepted CRM as listening to the complaints of the customers.  We define CRM as; "Using technology in order to provide a better service to the customers, establis continuous and effective communication with the customers, sell the right product to the right customer at the right time, make the customer relations department more effective, create cross and vertical sales opportunities, ensure that the sales team makes easier and faster sales, make the marketing and sales activities simple and parallel to each other, evaluate the sales opportunities correctly and effectively, find new customers increase the profitability per customer. Workcube CRM is a comprehensive CRM application transforming the power of internet to enterprise efficiency and customer satisfaction. Workcube CRM supports all processes and stages of customer relationship management in companies from the target audience analysis to the after-sales services management. Workcube offers all tools you need to make your communication and relation with your customers stronger and more effective. Workcube CRM makes all customer details accessible by all users quickly and easily in a secure environment. It offers an opportunity to record, follow up and perform multi-directional and comprehensive analysis of the customer details. It allows you to measure the customer profitability and customer satisfaction in real-time. With the detailed sales, marketing and service analysis and reports featured by Workcube CRM, you can clearly measure the performance of your company, evaluate your customers, marketing, sales and service effectiveness from all aspects, see the required changes easily, make quick decisions and implement them.  Workcube CRM operates in complete integration with other Workcube applications such as ERP; SCM, Finance and HR. It allows you to effectively and efficiently control the sales activities, marketing programs and service support operations of your company. With its web-based architecture and mobile accessibility, it allows you to contact with your customers at any time in any place from any channel and to realize your operations. Account & Customer Management Product Management Prices & Promotions Opportunties Proposals Sales Planning Order Management Campaign Management Content Management e-Mailing & SMS Compliant Management Guarantee Management Maintenance Management Analytical Reporting Call Center CTI, PDA Portal, SMS, e-Mail, Web Conference Integration Workcube CRM is basically programmed for the companies to perform and control three main business functions as integrated. Marketing  With Workcube CRM Marketing modules, you design, prepare and control campaigns specific to customer or customer group in all channels such as phone, SMS, direct mail, web, wireless devices, e-mail, direct sales and partner network. Easy-to-use tools allow the marketing department to perform segmentation and create target audience lists without any need to information technology department. The marketing department uses the customer details with versatility and obtains an opportunity to develop one-to-one marketing activities. With the powerful opportunity management featured by Workcube CRM, the visitors of your website easily become your loyal customers. Sales  With the complete sales force automation solution offered to your company, Workcube CRM Sales allows your sales team, in cooperation with all company employees, to perform more effective sales and accordingly to increase your income. Workcube CRM provides an opportunity to your sales personnel to realize quick and profitable sales by easily and quickly accessing the information such as target income, realized income, sales plans, customer requirements, customer details and customer current account e.t.c. By integrating your mobile sales team to the system, it makes it possible to make your field sales operations more effective and to control them in real-time. Workcube CRM has special functions allowing your sales team to evaluate the sales opportunities easily and providing realistic sales estimations. Services  Workcube CRM Service & Support modules feature all tools required by your employees in order to provide a quicker and result-oriented service and support with less costs. It sends the customer details to service & support employees in an easily traceable and usable manner in order to provide customer specific service. It allows you to create a powerful and full equipped service & support center with features such as detailed case record and follow up, cross and vertical sales development functions and CTI (Computer Telephony Integration) technology. It allows you to perform measurements such as customer complaints and requests, solution times, call amount and employee performance and to develop your services accordingly. It significantly reduces your service & support costs by allowing you to provide self-service to your customers over the website.